As an industry, we are well aware of the emerging inclination of more consumers questioning red meat’s place in the diet, which is fuelled and exacerbated by an amplified global media landscape.
We take a proactive approach to media management, working with our extensive network of media contacts to handle complex issues as well as proactively promote positive news stories and campaigns.
MEDIA ENQUIRIES
KEY CONTACT | CAROLINE PEACH
For all media enquires please contact:
Caroline Peach| Communications Manager
E caroline@beeflambnz.co.nz
M 021 050 0213
Alternatively call the Beef + Lamb New Zealand office on 09 489 7119
PRESS RELEASES
Beef + Lamb New Zealand has unveiled the four talented chefs who will serve as their next Ambassador Chefs, taking up the term throughout 2024 and 2025.
Congratulations to Nic Kearney from Onslow in Auckland who has just been crowned the 2023 Beef + Lamb Young Ambassador Chef.
The results from a new nutrition quiz titled ‘Could you be low on iron?’ – which checks for common signs and symptoms of iron deficiency – point to some worrying trends.
Farmers across the country are being asked to go back to school as a part of a new educational programme for children called Farmer Time.
Results from ground-breaking New Zealand research have shown that red meat is a better source of protein than a processed plant-based alternative. The research is a collaboration between researchers at AgResearch, the University of Auckland, Massey University and the Riddet Institute.
Beef + Lamb New Zealand has announced four chefs who will be their next Ambassadors to act as leaders driving innovation and creativity using New Zealand beef and lamb within the foodservice sector. The four talented chefs will hold the title throughout 2022 and 2023.
Schnitzel has hit hero status in New Zealand after a casual Twitter conversation went viral causing the internet to erupt in support of the crumbed cut.
One of the most divisive burger toppings, pickles, have long been the cause of dinnertime debate. Over 1200 Kiwis were polled on the contentious burger topping to answer the question once and for all – do pickles belong on a burger? The results are in, 93.6% agreed that pickles do in fact belong on a burger.
A global campaign backed by leading meat businesses has been launched in Aotearoa New Zealand to change perceptions of careers in the meat industry, highlight female role models and encourage more women to join the sector.
New Zealand has once again punched well above its weight, winning five golds at the 2021 World Steak Challenge.
VIEWS & OPINIONS
Not to sound dramatic but if I have to eat one more cracker topped with brie and quince paste I might actually cry.
July is Nose-to-Tail month but how much do kiwis actually embrace this dining philosophy? Regina Wypych explains what we can learn from how other cultures do it (including her own).
July is Nose-to-Tail month but how much do kiwis actually embrace this dining philosophy? Regina Wypych explains what we can learn from how other cultures do it (including her own).
Knowing how our food is produced, and the implications for our health and the health of the planet, is more important now than ever before.
University of Otago student, Brittany Boyce, is currently completing a six-month internship with the Beef + Lamb New Zealand. She shares a little about herself and the two projects she is working on.
Since opening in November, three hugely successful Community Days, supported by Beef + Lamb New Zealand, have taken place at Peter Gordon and Alastair Carruther’s new food embassy, Homeland.
What has happened to balance? When did people start perceiving animal foods as being bad for our health? Why does it have to be either-or? Nutritionist Regina Wypych with a defense of animal-sourced foods.
Mince is a loved family favourite for many reasons: it’s a cheaper cut of meat, it’s versatile, easy to prepare and freezes well. However, one of the most underrated benefits of mince is its nutrition profile.
You wouldn’t seek legal advice from an electrician, nor would you seek dental advice from a school principal…so why do people seek nutrition advice from unqualified influencers? Our Registered Dietitian Katrina Shepherd takes a look at the rise of influencers, the danger they pose and what you can do about it.
A coalition of champions from across the food supply chain have come together with a goal to halve food waste by 2030.