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Red meat is a grass-fed, natural product.
In New Zealand we are nourished by quality grass-fed beef and lamb produced for us by Kiwi families who take great pride in what they do. Beef and lamb raised on pasture, such as in New Zealand, are natural and are considered by nutrition guidelines as core, whole foods. For good health, an emphasis on a diet that is made up of mainly whole, natural foods is encouraged.
New Zealand pasture-raised beef and lamb is farmed following high animal welfare practices, is growth hormone free, free of genetic-modification and has the lowest antibiotic usage globally.
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*0.001% of livestock are produced using growth hormones
THE QUALITY MARK.
Quality ingredients are an important part of any meal and when it comes to selecting the very best quality beef and lamb, you need look no further than the New Zealand Beef and Lamb Quality Mark.
The Quality Mark is your assurance the beef and lamb you buy is New Zealand grown, consistently lean and tender and free from growth hormones and additives. Only beef and lamb that has met the highest quality standards such as eating quality, food safety and animal welfare can hold the Quality Mark.
Search for your nearest Quality Mark-approved butcher or retailer here.
100% New Zealand Grown
Free Range
Tender
Free of Hormone Growth Promotants (HGPs)
World’s Highest Animal Welfare Standards
Highest Standards of Food Safety
DISCOVER MORE
what is a healthy and sustainable diet?
is eating beef and lamb good for us?
how sustainable is beef and sheep farming?
what about iron?
how much red meat are kiwis eating?
how much red meat can we eat?
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